The Smarter Choice

PRACTICAL - For all your everyday needs Prima appliances are designed for your everyday needs, and to be easy every time you use them. Whether it is an oven, a microwave, or a washer dryer, most of us will use a small number of programmes most of the time and so our appliances make it really easy to use these programmes and to get great results every time. For those who want to be a little more adventurous our new feature rich Prima + ovens have additional programmes and settings to let you experiment. EFFICIENT - Cheaper to run All Prima+ appliances have an A to A+++ energy rating which means that they are better for the environment and also much cheaper to run. Our day-to-day lives may change over time which means we may find we suddenly need to use an appliance much more frequently. Knowing that a Prima product is energy efficient means that whichever appliance you need, and however often you need to use it, you will always be keeping your energy costs as low as possible. With our FREE guarantee ensuring your Prima appliances are up and running you will continue to save money on energy costs year in, year out. RANGE - For all your kitchen appliance needs The Prima range has everything you need to complete your kitchen, from digital ovens to the kitchen sink. Whether you prefer a gas hob or the newer induction hob (which can boil a pan of water in under a minute); if you prefer double ovens to single ovens, with dials or a digital touchscreen; or if you prefer a 70/30 split fridge freezer to a 50/50 split; our Prima range has a great product to match your preferences. All Prima products are integrated or built-in which means that they fit into your kitchen cabinets to give you a beautiful looking kitchen with complete practicality. Don’t forget… the entire Prima product range - ovens, microwaves, hobs, hoods, splashbacks, cooling, laundry, dishwashers, sinks and taps - comes with an up to a 5 year parts & 2 year labour guarantee FREE. VALUE - High spec products at a much lower price Prima products are specifically built to combine great features and looks that will make you want to own one. Our Prima + products have added functions and style features that make them comparable with more expensive brands but at a much lower price adding to the value of buying Prima. And because a Prima appliance is always backed by an up to 5 year parts & 2 year labour guarantee you can continue to benefit from the value of buying a Prima product with complete peace of mind for years to come.